Source : www.theindiapost.com (By Madhup Yadav).Chandigarh. 22nd June. For the first time in the television history consumers will aspire to have a better and brighter lifestyle through this lifestyle based reality game show 'Godrej Khelo Jeeto Jiyo' It will team up a relative series of conceptualized games in a home-styled setting. The Grand Prize is an apartment from Godrej Properties that will be furnished with various products from the Godrej portfolio that contestants win during the game show. Bollywood actress Soha Ali Khan will host India's first branded lifestyle reality game show - Godrej Khelo Jeeto Jiyo which will soon to be aired from 29'th June on the several channels such as STAR Plus, Star One and Star Utsav of Star network.
A visibly excited Soha said, "This innovative and exciting show concept gives me the opportunity to connect with my audience. I feel this lucky for those millions of Indians whose lifestyle lives will improve from this.""It will connect me with consumers of the Godrej brand franchise and her growing popularity" she asserts.
All consumers can enter in this show by purchasing any of the Godrej product. They an also register their entry via SMS/ Call-in/ Website with the value and barcode number of the product. This contest is also advertised across media at various retail touch points. 'Godrej Khelo Jeeto Jiyo' will be promoted through a pre-show 360 degree consumer engagement campaign across television, mobile and on ground activities.
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By : News Team
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