Hot on the heels of launching the innovative Dabur Amla Flower Magic hair oil, Dabur India Ltd. today announced the launch of a talent hunt 'Magical Hair, Magical Music' to identify the most melodious and magical voice of Punjab.
The talent hunt will be held across four key cities of Punjab – Chandigarh, Jalandhar, Ludhiana and Amritsar – beginning Tuesday, June 16, 2009. The individual winners of the city rounds will come together for the Grand Finale to be held in Chandigarh on July 19.
The winner of the Magical Hair, Magical Music talent hunt will take home a cash prize, besides a chance to cut a music album and feature in a music video.
"Dabur's in-depth knowledge about nature and natural ingredients has helped us create a unique product in Dabur Amla Flower Magic Hair Oil. We are now taking this natural association to the next level with the launch of this talent hunt that seeks to identify the naturally melodious voice of Punjab, a voice that also embodies the core natural values of Dabur Amla Flower Magic Hair Oil," said Dabur India Ltd Senior Product Manager Anirudh Pandharkar.
Dabur has joined hands with 94.3 MY FM to jointly promote this activity. Listeners can get a wild card entry to the competition by dialling in to the FM station. Besides, the winner will also get an opportunity to become an on-air singing sensation on MY FM.
Dabur Amla Flower Magic Hair oil is a non-sticky hair oil with the nourishing goodness of Amla which makes hair stronger and longer, pleasant fragrance from white flowers such as Rajnigandha, Mogra, Jasmine and White Flowers that make hair more beautiful and attractive. The product, which was introduced recently, has met with immense success in Punjab. "Dabur Amla Flower Magic hair oil is targeted at young college going girls who desire to have beautiful and fragrant hair, thereby creating magic wherever she goes! Hence, the rationale of launching the hunt for a soothing and melodious voice that would create Magic," he added.
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By : News Team
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